Geni McCallum Geni McCallum

New Zealand Red Cross

The New Zealand Red Cross is part of the global Red Cross humanitarian organisation with over 10,000 members, volunteers and staff working in Aotearoa. Their work covers NZ disaster response, Meals on Wheels, overseas relief campaigns, supporting former refugees, First Aid training and more.

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Geni McCallum Geni McCallum

Sea Digital

I worked for the Wellington-based advertising agency on a contract basis, mainly creating content for one of their biggest clients, SJS (Student Job Search). I came up with the concepts, copy and designed their social media posts for Instagram, Facebook and LinkedIn.

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Geni McCallum Geni McCallum

Dunedin Fringe Festival 2023

The Dunedin Fringe Festival is an annual event which attracts artists from throughout Aotearoa (New Zealand) and overseas with a mix of established and emerging artists. I worked with them for a 5-month contract as their Marketing & Publicity Manager for 2023.

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Geni McCallum Geni McCallum

Bees Brilliance

Bees Brilliance is a skin and healthcare manufacturer in Brightwater, Aotearoa. They’ve been one of my clients for a few years now. I have worked on designing their website, writing their blog articles, photoshoots as art director and photographer, and their social media strategy/advertising and content creation.

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Geni McCallum Geni McCallum

Let Them Eat Cake

One of my latest projects was working with Sam from the Cakery ‘Let Them Eat Cake’. After a comprehensive audit of her old website and social media, I made some key recommendations and got the go-ahead to redesign the whole thing completely.

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Geni McCallum Geni McCallum

Ethique

Ethique is a global beauty-bar brand selling beauty products with zero-waste, vegan, 100% compostable packaging. I worked as their digital marketer and content creator on a fixed-term basis for their brand in; New Zealand, Australia, UK and U.S.

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Geni McCallum Geni McCallum

fleaBITE

fleaBITE is an award-winning New Zealand children’s artist who produces alternative and quirky music for young kids. I have been their marketing consultant for years and redesigned their website four times. I’ve also had the pleasure of creating three music videos, designing one of their physical CDs and publishing their new podcast ‘Everybody Wants To Be In The fleaBITE Band’.

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Geni McCallum Geni McCallum

Science Alive!

Science Alive was New Zealand’s Science Centre, aimed at hands-on learning experiences for families. I worked as their Marketing Manager and as a Community Science Educator for two years.

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Geni McCallum Geni McCallum

Insured HQ

InsuredHQ creates bespoke insurance software platforms for brokers all across the world. I worked as their marketing manager, in my first fully remote role (my team was located in India, the Philippines, Australia and New Zealand).

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