Insured HQ

InsuredHQ creates bespoke insurance software platforms for brokers all across the world. I worked as their marketing manager in my first fully remote role (my team was located in India, the Philippines, Australia and New Zealand).

I completely redesigned the company website and worked on advertising B2B in the insurance industry. This included paid and organic advertising, content creation and modernising the message and overall brand.

“Geni is a person you really want on your team. She is enthusiastic, motivated, full of great ideas, gets on well with people and really takes on board the task of learning new product areas. She did a wonderful job of improving our marketing performance and social media presence. Geni has made an amazing difference to InsuredHQ’s marketing. She came into a field that she knew nothing about, worked hard to get a good understanding, then really took charge! All our results have improved, our website has been upgraded, and everything looks so much more professional. As well, Geni is very popular with our team. She is easy to work and has a good way of communicating feedback and opinions. Highly recommended!”

— Pauline Davies (CEO of InsuredHQ)

“Creating effective marketing and communication documentation for InsuredHQ in the #insuretech space is challenging. InsuredHQ is a complex solution so to communicate it correctly to the target market is no easy feat. Not only did Geni manage this process well, but she also created a wide range of copy, infographics, assisted with the tutorial videos and created the online market strategy which has seen our company grow. I would highly recommend Geni to any company big or small. She is a highly intelligent, self-driven woman that would be an asset to any company at any stage.”

— Ben Gourdie-Park (Partner & Head Developer of InsuredHQ)