Let Them Eat Cake
Overview
Let Them Eat Cake is a business where I was responsible for rebuilding their website and producing a photoshoot to modernise their online presence and increase sales and visibility. The previous website was outdated, poorly designed, and the copywriting wasn’t up to scratch, so I completely overhauled the site, making it more professional and appealing to the target audience.
Challenges
• Modernising the brand’s website to make it visually appealing and user-friendly
• Improving the communications on the site, making it clear what the brand offered
• Turning the outdated site into a conversion-friendly platform to increase sales
Approach
1. Website Redesign – I rebuilt the website from scratch, ensuring it was responsive, SEO-friendly, and more aligned with the brand’s professional image. I also improved the copywriting to communicate the brand’s values and offerings more clearly.
2. Photography – Organised and directed a photoshoot with models, creating lifestyle imagery that would better reflect the brand’s identity and connect with the audience.
Results
• The website was completely transformed from being outdated to a professional, modern design that appealed to a broader customer base.
• There was a notable improvement in the user experience, which helped to increase engagement and sales.
