Bees Brilliance
Overview
Bees Brilliance is a digital marketing client where I was responsible for all aspects of digital marketing, including website redesign, SEO, content creation, organic marketing, and paid advertising strategy. I also took a hands-on role in creating product photoshoots to add life to the brand, moving beyond just product shots to include model-led imagery.
Challenges
• Increasing sales and revenue for a brand that needed a more engaging online presence
• Redesigning a website to be responsive and SEO-friendly, with a focus on driving conversions
• Creating a fresh, engaging visual and content strategy to breathe new life into the brand
Approach
1. Website Redesign – Completely rebuilt the website to be responsive, with improved user experience (UX) and SEO to increase visibility and drive conversions.
2. Organic Marketing – Developed a content strategy to boost engagement through social media platforms, creating posts that resonated with the target audience while building long-term brand loyalty.
3. Paid Advertising Strategy – Crafted and managed a paid advertising strategy, including Facebook and Google ads, to target relevant customers effectively and drive immediate sales.
4. Creative Photography – Led a photoshoot that included model photography, giving the brand a more humanised, relatable feel, moving away from traditional product-focused images.
Results
• Percentage Increase in Website Sales:
• 2019 to 2020: Sales increased by approximately 200%.
• 2020 to 2021: Sales increased by approximately 340%.
Key Takeaways
By combining a comprehensive website overhaul, creative content, and strategic paid advertising, I was able to drive significant traffic to the Bees Brilliance website and boost sales.
• The website redesign and SEO optimisation increased both visibility and conversion rates, contributing to consistent year-on-year growth.
• Organic marketing strategies and paid ads both contributed to increased sales, with strong conversion rates and a high return on ad spend (ROAS).
• Through model-led photography, the brand gained a more humanised, relatable feel, which helped to engage potential customers and increase online sales.
“We have worked closely with Geni for our company digital marketing services. Her skills and talent in this field come highly recommended and are backed by the results we have had. She brings a passionate, youthful take on things, and I enjoy the time we’ve spent on set or looking over future posts and plans together.”
