Insured HQ
Overview
InsuredHQ is a company providing innovative solutions in the insurtech space. I worked with them on various marketing projects, including the redesign of their website, creating marketing copy, infographics, and assisting with tutorial videos. My goal was to improve brand communication, increase sales, and enhance the clarity of their product offerings, all while maintaining a professional and engaging online presence.
Marketing Goals
The primary focus was to enhance communication around InsuredHQ’s complex products, ensuring potential clients could easily understand the solutions. Secondary goals included boosting sales and improving brand presence, particularly by creating engaging marketing materials and a more user-friendly website.
Challenges
• Communicating complex information in a way that resonated with the target audience.
• Improving the website’s user experience and aesthetic appeal while ensuring the site remained informative.
• Increasing engagement on social media and improving the brand’s visibility in the highly competitive insurtech space.
Strategic Approach
1. Website Redesign – I completely redesigned the website, improving its usability, aesthetic appeal, and informational clarity. The goal was to ensure the site communicated InsuredHQ’s complex offerings in a clear, professional, and engaging manner.
2. Marketing Copy – I created compelling copy that spoke to the needs of the target audience, simplifying technical information without losing the brand’s authoritative voice.
3. Infographics – Developed infographics to visually communicate key concepts, making complex ideas easier to digest for prospective clients.
4. Tutorial Videos – Assisted with the creation of tutorial videos, ensuring they were clear, concise, and aligned with the brand’s messaging.
Results
• Website Redesign: The reworked website was more professional, user-friendly, and informative, leading to an overall improvement in user engagement and client understanding of InsuredHQ’s offerings.
• Brand Impact: The marketing copy and materials created helped clarify the company’s solutions for their target market, ultimately improving the company’s visibility and professionalism.
“Geni is a person you really want on your team. She is enthusiastic, motivated, full of great ideas, gets on well with people and really takes on board the task of learning new product areas. She did a wonderful job of improving our marketing performance and social media presence. Geni has made an amazing difference to InsuredHQ’s marketing. She came into a field that she knew nothing about, worked hard to get a good understanding, then really took charge! All our results have improved, our website has been upgraded, and everything looks so much more professional. As well, Geni is very popular with our team. She is easy to work with and has a good way of communicating feedback and opinions. Highly recommended!”
“Creating effective marketing and communication documentation for InsuredHQ in the #insuretech space is challenging. InsuredHQ is a complex solution, so to communicate it correctly to the target market is no easy feat. Not only did Geni manage this process well, but she also created a wide range of copy, infographics, assisted with the tutorial videos, and created the online marketing strategy which has seen our company grow. I would highly recommend Geni to any company big or small. She is a highly intelligent, self-driven woman that would be an asset to any company at any stage.”
